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"Average Price Luxury apartment in Tel Aviv - Dual Mbshikgo"
Niv Horesh and Ziv Koren 03/25/14, 08:25
In 2012 identified Sprite Pepsi, 7UP markets, its largest esic competitor over the years, begins to take over all the soft drinks market esic in the UAE. Since soft drinks are a product consumed by nearly all of the population, the creative solution of Sprite actually came from turning to a new audience.
To enrich their leisure time and created a sprite move huge cricket (sport very identified with foreign workers in the UAE). The move began building plots, daily practices, meetings with coaches and cricket stars, and finally - a huge cricket tournament central stadium in Dubai.
The move created a tiny budget (5% of the advertising budget of the competition), and could trigger a big buzz in all media. Sprite not only succeeded in winning the hearts of foreign workers also were able to significantly improve esic their image among the rest of the population.
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