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Russell Wilson, quarterback for the Seattle cover letter Seahawks and his teammates arrived in New York and not only won the Super Bowl, but they occupied the part is especially important for companies interested athletes will publish them - the heart and thoughts of watching the match on TV.
Manning. Missed the opportunity to be a big advertiser like Beckham Photo: Reuters after the cessation of festivities around 43-8 victory over the Denver Broncos and her star quarterback Peyton Manning, senior executives of Madison Avenue will flock to Wilson, so appreciate Bob Dorfman, director of the agency Beiikr Street in San Francisco. Victory, he says, will add to Wilson, this is his second year in the league, two million contracts Sfonsrshif, 4 times higher than the amount earned Seahawks season.
"Small height, big in performance, personality, wisdom, charisma and hair. Russell Wilson has what it takes to be an advertiser compelling - and without scandal - in the coming years," said Dorfman after the match took place on Sunday night in East Rutherford stadium cover letter Mtliif New Jersey. cover letter It was the first attempt to hold the league's championship game in the stadium open despite the winter weather.
Already during the first Broncos suffered Safety after chin passed the ball too high over the head of Manning and into the Rock Zone. The situation cover letter has only deteriorated from there. cover letter Manning finished the Super Bowl with statistics of 34 completed deliveries of 49 attempts, one touchdown and two Intrsfsnim. Wilson completed 18 of 25 of his dedication and two of them ended touchdown. "We were not good offensively from the start," admitted Manning. "We had to play very well to win, and we were not even close to that."
The game is a breakthrough cover letter for Wilson (1.80 meters). He graduated from North Carolina State University in three years, completing a degree in communications before moving to the University of Wisconsin. "It helps that he's intelligent, articulate and polished," says Dorfman. Performance of Wilson (25) were better than Manning (37), who won four times the MVP of the league, and last year earned a record in the NFL's 13 million provincial Sfonsrshif branded as GM's Buick, Reebok, DirecTV and Papa John's. Also, Manning earned $ 17.5 million in additional Broncos. Dorfman notes that contracts Hsfonsrshif Wilson cover letter are with Alaska Airlines, Nike, Levi's and American Family Insurance Company Mutual Insurance. Dorfman's estimated that he earns these contracts $ 1 million a year.
Companies and categories to suit Wilson are what Dorfman calls "brands Islands. Kew High" as Apple, Intel and Microsoft, which was established by the owner of the Seahawks, Paul Allen. Fast food companies and fashion and grooming for men - especially hair care products - also fit. But Dorfman adds that Wilson's tendency to express religious beliefs may keep some advertisers. "He brings out his faith a little too much," he says. "But it's still better than the rioters, drug users and those arrested for drunk driving." Paul Soongard, Director of Sports Marketing Center at the University of Oregon Warsaw cover letter Wilson estimates that "due establish himself as a star in the next publication of the NFL."
Hair has a background story. Early in the season, cover letter and Wilson found an old picture with his late father, Harrison when he was a sophomore in high school. They decided to grow hair to the football team where he played Russell win the state championship. Wilson, cover letter who considers his father an influential figure in particular, began to grow his hair at the beginning of the season in tribute to the father, who died in 2010 of complications from diabetes disease. After the game he told Wilson that he and his teammates listen to the advice of his father. "He always said, 'Russ, why not you?'" Says Wilson, who played baseball and in 2010 was chosen by the Colorado cover letter Rockies cover letter in the fourth round of the draft of the MLB. "The intention was to believe in myself., Even if I'm only 1.80 meters, I could go far. For this reason I decided to play football. Wanted to win against the odds."
Wilson Although considered mainstream, but it is difficult to find a player in the NFL turns more mainstream than Manning. According to a survey by research agency Sport Repucom, Manning is the most reliable U.S. athlete. Athlete is also the most influential and rated before basketball legend Michael Jordan. Loss prevented cover letter Mmaning become the first quarterback led two different teams to the championship the Super Bowl, but beyond that , experts explain that a second championship ring would grant him additional annual income of between $ 3-5 million, and hoist them to a group of distinguished athletes loved advertisers like Jordan, a former soccer player David Beckham and golfer Tiger Woods.
Steve Rosner, co-founder of 16W Marketing Sports New Jersey estimates greater profitability Wilson will stem from the desire of most-watched sports league in the U.S. make it ahead of the game. "Is all true connection to the NFL," says Rosner Wilson. "When the NFL call, the league's sponsors will be lining up."
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